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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt).


Verfasser : Harvard Business Review, Clayton M. Christensen, Theordore Levitt, Philip Kotler, Frederick F. Reichheld
ISBN : 6408226903684
: Book




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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt). By Harvard Business Review, Clayton M. Christensen, Theordore Levitt, Philip Kotler, Frederick F. Reichheld PDF
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